Quite rightly, many retailers and brands are wrestling with trying to figure out the Millennials market. Part of the trouble is that different reports tell us different things. Some say that they don't save, and spend like there's no tomorrow. Others say that they do, and if anything are more responsible than previous generations. Similarly, some research suggests that after rent and student loans, they have no money to spend, while others suggest that they are the most affluent young generation yet.

What is clear however, is that they are having a huge impact on the way that we all shop. Clicks are eroding bricks and customer loyalty is declining. The need for exciting, unique product is more important than ever, as is engagement with the customer through social media. The retail experience needs to be more than boring rows of products. Over the coming weeks, we'll be looking at how different companies are tackling the issue.


New Bedlinen launch!

We’re delighted that two of our designs from our new bedding range Field Day are exclusively on sale in Next! 

Designed by ny-lon, the collection was inspired by a curiosity about the origins and meaning of some our favourite girls names. Design influence was taken from fashion, the continuing trend for beautifully illustrated watercolour florals, and a deep affection for the English countryside. Each hand painted floral design has a unique character and the collection is perfect for customers wanting to add personality to their home.

The 100% cotton duvet covers and pillowcases are available in two exclusive designs at Next – Tallulah which means ‘leaping waters,’ and Pink Luna meaning ‘pink moon.’

Pink Luna